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HD Brows to re brand as High Definition


HD Brows has announced plans to rebrand as High Definition.

The idea behind the name change is to reflect the new direction for the company, which started out as a brows-only brand, but has expanded its offering with the launch of a make-up range in 2014.

The rebrand reflects plans to grow the brand into a broader beauty offer. The transition into the new name, and new logo, will take place gradually over the next few months, officially coming into effect as of February next year.

Chief executive and co-founder Nilam Holmes Patel said: “It’s a hugely exciting time. The transition from HD Brows to High Definition will bring lots of positive changes and takes the company to the next level – firmly establishing the brand as a major player in the beauty industry.”


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Brow expert to personal therapist, polished beauty knows how to transform my brows just like that, perfect every time! When it comes to feeling relaxed I couldn’t be any more , she makes you feel welcome and treats you as one of her friends even after just knowing her a short while. I would never trust anyone else to do my brows!

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